Animation of the "rachele" as a flower logo

Award-winning multidisciplinary designer

I specialize in brand strategy, identity systems, and website design. I build scalable, intuitive digital experiences that work for both people and search engines.

  • color line squiggles around text that says drifters social, pickleball, and drinks

    Drifters Social

    Increased site traffic by 152%

  • Close-up of a person's face with green eye, sunlight, and succulent plant leaves.

    OutLash Beauty

    Drove bookings at 5x the industry average

  • Silhouette of a woman's head with digital circuit overlay and microchip. Vibrant, colorful glitch effect.

    Deloitte’s TMT Sector

    Earned ANA Best in Show recognition

In early 2025, I founded Uncommon Forms, a strategy-led brand and web design studio built to scale and evolve businesses through comprehensive, short-form programs.