In early 2025, I founded Uncommon Forms, a strategy-led brand and web design studio built to scale and evolve businesses through comprehensive, short-form programs.
I also partner more directly with teams, taking on longer term contract and fractional roles to provide senior-level, end-to-end design support.
Before starting my studio, I worked in corporate environments as a lead experience designer, combining strategic thinking with hands-on execution.
Hello, I’m Rachele.
Why I Started
After spending years in corporate roles, I wanted more autonomy over the work I took on and how I showed up in it. I started Uncommon Forms so I could focus on projects where my experience and perspective were genuinely valued, and where I could work closely with the people making the decisions. That freedom allows me to do my best work and be more intentional about who I partner with.
What I Believe
A brand is the experience people have with your business and the impression they carry forward. When it’s done well, it supports how the business operates, makes decision-making easier, and builds trust as things grow and change. With clear strategy and experienced creative direction, that work creates momentum and supports long-term progress.
How I Work
I take a strategy-first approach and adjust the level of involvement based on what the business needs. Some clients come to me for focused projects or strategic support alongside an in-house team, while others need a more comprehensive reset. In every engagement, I work closely with decision-makers, stay hands-on, and build brand and website systems that support where the business is headed next.
