Project Overview

Deloitte’s Technology, Media, and Telecommunications (TMT) practice needed a rebrand that could bridge its highly technical expertise with a more human, approachable identity. Traditionally perceived as cold and complex, the sector required a new way to engage audiences and communicate value.

Our founder played a key role in the transformation—guiding the full rebrand from concept to execution. Through scroll-based storytelling, cohesive design systems, and refined visual language, the rebrand shifted TMT from an abstract corporate offering into an engaging, approachable brand presence.

The rebrand not only elevated Deloitte TMT’s presence but also earned industry recognition, including the 2024 ANA B2 “Best in Show” Bronze Award. More importantly, it reshaped how the sector communicates—setting a new standard for clarity and storytelling within Deloitte’s global brand portfolio.