Project Overview

Drifters Social, a South Austin bar and coffeehouse, and its sister venue, Pickle Hub, came to us with a challenge: they needed their digital presence to reflect the vibrant energy happening inside their spaces and they wanted more people walking through the door.

We began by reimagining both websites, modernizing layouts, streamlining navigation, and refining the mobile experience to make it effortless for guests to explore menus, discover events, and book courts. At the same time, we built out a full marketing strategy to connect with Austin’s community beyond the walls of the bar. From targeted social campaigns and event promotions to partnerships with local platforms, every touchpoint worked together to create buzz and drive engagement.

The results speak for themselves: in just a few months, Drifters Social’s social reach jumped +386% and website traffic climbed +152%. Together, the two venues now have a cohesive presence that not only captures attention but keeps the community coming back.